Early this year California law group, Beasley, Allen, Crow, Methvin, Portis & Miles, filed suit against the ridiculously cheep Mexican fast-food restaurant chain. They claim that Taco Bell is guilty of false advertising when they refer to their product as “seasoned beef” because it is believed the Taco Bell’s “meat” filling is only about 36% real beef that compliments a colorful mixture of fillers and extenders.
The lawyers refer to the United States Department of Agriculture’s (USDA) definition of “beef”: “flesh of cattle” and says ground beef should consist of chopped fresh and/or frozen beef “without the addition of beef fat as such, shall not contain more than 30 percent fat, and shall not contain added water, phosphates, binders or extenders.”
Instead of meeting this minimum requirement they claim that “ When customers bite into a crunchy beef taco, they are actually munching on water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agent and modified corn starch, the lawsuit claims.”
In response to these claims the President and Chief Concept Officer, Greg Creed, made the following statement:
“At Taco Bell, we buy our beef from the same trusted brands you find in the supermarket, like Tyson Foods. We start with 100 percent USDA-inspected beef. Then we simmer it in our proprietary blend of seasonings and spices to give our seasoned beef its signature Taco Bell taste and texture,” he said in the statement. “We are proud of the quality of our beef and identify all the seasoning and spice ingredients on our website.”
He went on the say that the lawyers who sued got their “facts” absolutely wrong, and that Taco Bell plans to take legal action for these false claims.
I’ve heard Taco Bell’s meat called many less than appetizing things; “Dog Food, “Grade-D Meat”, “The Recipe for Diarrhea” and much worse. So hearing about a Taco Bell meat law suit actually was no surprise to me. Nonetheless, I think that Taco Bell actually handled this situation pretty well. They made a quick concise statement and poignant addressed the le
gal matters in question. However right they maybe still has not removed the stigma from Taco Bell’s food quality. So, I think they should launch a campaign to address this perception.
Info Found At: http://latino.foxnews.com/latino/health/2011/01/25/lawsuit-claims-taco-bell-using-real-beef/
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