I think Eli Pariser has a really good point. I have been aware that Facebook, Google, and other sites have been doing this. As an admirer of of advertising and advertising strategy, I was even somewhat in favor of consumer customized AD placement. I even liked that they “suggest” things that I like. However, I have not given much thought to what I may be missing. I think that customizing Ads is one thing, but when this strategy begins to effect the content I am seeking… I think there might be something wrong. Who knew there is a bad side of customization?
These “filter bubbles” really have the potential to shelter us from meaningful content all in the name of “customization.” I really appreciated the analogy comparing all the content you like to junk food versus substantial informative content to vegetables. The tension between what you want as opposed to what you think can’t get much clearer. I wonder if anyone else realizes this?
I’m glad that there are people who are a little more observant that me to catch these things. I don’t think that customization should be done away with, but I do think internet companies should have some standard for providing responsible substantial content