In corporate PR, there are many different ways fo communication, but all of the mediums buts have a unified message, this is called Integrated Marketing Communications. All of these efforts are about gaining publicity.
One of the biggest issues with corporate PR today is corporate social responsibility. Most people believe that corporations should be responsible both socially and environmentally. People are mor likely to support a socially and environmentally responsible company
Corporate sponsorships are one of the most prominent ways corporate PR is practiced. Almost any product or event can have a corporate sponsorship. This is a big way of generating publicity.