Questionable Politics, Solid Branding.

Mr. Obama and I don’t see eye to eye on many things politically but when it comes to ensuring that his brand is communicated effectively I have to give him props.

Never have American politics been so effected by by branding, design, and promotions as it was in the 2008 Obama presidential campaign. “The Obama presidential campaign was an innovation in American politics and American design. For the first time, a candidate used art and design to bring together the American people—capturing their voices in a visual way.” – Designing Obama 

Scott Thomas, director of design of the Obama campaign, is truly a branding visionary. The design that surrounded this iconic campaign was a tasteful blend of classic Americana and cutting edge graphic design. it is remarkable how this collection of highly varying artwork still retains cohesiveness and communicates a unified message.

This campaign is a huge inspiration to me as a designer and a PR practitioner. Take a look.


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